Posts Tagged ‘wine basics’
Professionals Spit Their Wines Out for a Reason..
How many times have I heard at a wine tasting – “why should I spit out or dump my wine out – I paid good money to attend this event?” Well, at a recent wine tour that came to DC Around the World in 80 Sips presented by Bottlenotes everyone behaved pretty orderly, but I had to recant tales to fellow wine lovers what the point of the spit bucket is – to prevent being bombed! What I always find entertaining about 100+ person walk-around wine tastings is how formal people are at the beginning of an event..maybe even a bit uptight..but how much they loosen up after the first hour or so.So Is There Proper Etiquette at a Wine Tasting?
You know what they say about Americans – Anything Goes we take our democratic freedoms seriously, and we don’t like when people tell us to behave. Having said that, Americans often feel directionless when it comes to cultural events and particularly wine – what is the “proper” way to behave at a wine tasting? Believe it or not, I think many people are TOO polite at wine tastings, so here are some fun rules which you may feel FREE TO BREAK:
Rule #1: “Thou Shall Not Drink Everything In Thy Glass” The purpose of a spit bucket is 2-fold: first, so you can spit out wine so that you can drink more and not get drunk; second, so you can dump out excess wine for the same reason – not to get drunk! The wine professionals pouring the wine EXPECT you to dump out excess wine..they’re hoping you do so, they don’t want people to drink too much! Maybe it seems wasteful to Americans to throw away wine, but there’s a reason these are called “tastings”..dump away..
Rule #2: “Thou Shall Rinse Thy Glass Between Wines, But Not With Water” You rinse your wine glass so that the next wine tastes like the wine should. If you rinse your glass with water, that water will DILUTE the wine you’re about to taste..and it’s usually a pretty small pour. The way the PRO’s do it, is we ask for a little pour of the wine we are about to drink, we swirl and pour that excess into the bucket, and then we wait for the wine to be poured..in this way, the wine you’re tasting tastes like the..well, uhh..wine you’re tasting – not a blend of water/wine or wine and something else..I know, it seems like YOU’RE WASTING WINE..get over it..
Rule #3:“Thou Shall Move Close to the Pourer and Put Thy Wine Glass Out To Receive a Pour” I actually have a funny story in my book I Drink on the Job about a woman who walked up to receive a pour of wine, but never put out her glass..she just stood in front of the table..thinking..about what, I have no idea, but when she was offered a pour of wine, she acted like it was an offense! Don’t use your time at a wine tasting to ruminate..you’re there to taste (NOT DRINK) wine..yes, of course take a few breaks, talk with your friends, get some food, etc..but use your time EFFICIENTLY. Walk up to the wine table and find a little space to stand, put out your wine glass (do not hold it close to your body..this is how you get wine on your clothing, and that’s a BAD THING!), and either wait for the wine to be poured or request a wine to be poured..this is NOT RUDE – this is actually proper..it’s efficient too..Personally, I’m a machine when I taste: stand, offer glass, swirl, look, sniff, taste, spit or swallow, spend moment in reflection on the wine, dump wine, REPEAT..
Rule #4: “Thou Shall Not Wear Perfume, Cologne or Anything That Has an Aroma at a Wine Tasting”I’m smelling coconuts in my wine..but, it’s not emanating from the glass – somebody wore a body lotion that smelled like coconuts! Actually, I spoke with her and she was very nice, but whenever she was within 5 feet of me..ALL I COULD SMELL WAS COCONUT LOTION!
Hopefully, you take this post with good humor – none of the above mentioned Rules is really written in stone. We Americans love our independence and freedom, but when we try to behave at a cultural event, maybe we’re actually too polite..I’m not saying you should be a hillbilly and come into a wine tasting with a cavalier attitude, but it’s OK to loosen up, enjoy, and even have lively banter at a wine tasting. Within the confines of a wine tasting, there is room for self-expression, creativity, and of course conviviality, but it’s best to get the etiquette down pat first – Cheers!
Charlie “I Drink on the Job” Adler
Some Upcoming Wine Events on TasteDC:
- 4-Course Wine and Soul Wine Dinner, Tuesday, March 19th at The Fairfax Hotel at Embassy Row
- Cheese Class with Rogue Creamery’s Cheese Maker, Wednesday, March 27th, Ici Urban Bistro, 806 15th St., NW, Washington DC 20005
- Wines of Portugal 2013 Annual Grand Tasting (Special Discount..), Thursday, May 2nd, W Hotel Washington D.C. 515 15th St NW , Washington DC 20004
Everything is Bigger in Texas, but their wines are actually pretty subtle..
Andrew Stover of Vino 50 Selections presented some really great wines from his Texas portfolio at the TasteDC 6-Course Texas Wine Dinner at Mayfair & Pine on Saturday, March 2nd, 2013. Andrew is a well-known Sommelier and wine broker in the Washington, D.C. area who has a passion for American wines. My first question to Andrew prior to the event is how could Texas make great wines when the grapes have to suffer through such high heat and desert conditions. His reply was that hot dry weather is actually perfect for grapes – in fact, the dryness also prevents pests and allows the winemaker to actually make more natural/organic style wines. As far as we know, this was the first Texas wine dinner in the history of Washington, D.C. and thus an introduction of McPherson wines and Duchman Family wines to the dining public.
<Note: We have an Upcoming Anchor Beer Dinner on March 27th, 2013 at Mayfair and Pine>
The Dinner was my second at Mayfair and Pine, the first being the Champagne Dinner I attended in December at the restaurant. Chef Emily Sprissler is a Top Chef alum from Season 2 and she knows how to handle the heat! This event was held on a Saturday night which had the restaurant bustling both upstairs and downstairs – a real challenge for the chef.
Here’s the menu, the dishes and some comments about the dishes and wine pairings – Enjoy!
Duchman Family Vermentino
I really enjoyed this pairing – I’m not a big white wine fan, but the acidity of the wine cut through the citrus butter beautifully and actually made the dish much lighter to enjoy more food!
McPherson ‘Tre Colore’ Mourvedre/Carignan/Viognier Blend
Anything wrapped in bacon is great, and these little oysters were nicely nestled in this crunchy chewy porky goodness. This wine was a classic Rhone varietal blend and the slight earthiness of the Mourvedre and Carignan is nicely balanced by the fruit and acidyt of the Viognier – this just goes to show you that America can produce French style wines that are just as good if not better than the originals – American wine ingenuity!
Halloumi Cheese & Radicchio Enchiladas
Duchman Family Sangiovese
Sangiovese is the grape of Chianti and so many spaghetti Italian dinners and it was a pleasant match in this wineries rendition. The slight spicyness of the sauce (almost like an Italian marinara) was tastefully offset by the roundness of the wine and created a nice marriage. Another fallacy is that traditional Mexican foods don’t go with wine (Cerveza!), but this again proved that wine is a great bedfellow with Mexican and authentic American cuisine.
Wild Boar Swedish Meatballs
McPherson ‘La Herencia’ Tempranillo
These were some spicy meatballs! The Tempranillo grape is grown in the dry hot regions of Spain, so this wine really shined..Probably my favorite wine of the night..well, except someone brought a 1o year old McPherson Syrah that was really Super!
Bacon Chocolate Pretzel S’mores
Coffee & Tea
It was overall a very nice meal and Texas wines will now be one of my Go-To staples – I’ve learned (over and over again!) that you should never assume with wine – just because you think a State is too hot, or cool, or whatever to produce wine, well then they’ll start producing wine, and you’ll be surprised. According to Andrew, Texas is the 6th largest producer of wine in the U.S. What other states are producing wine in the 7th to 50th positions? Who knows!?
Charlie “I Drink on the Job” Adler
What Better Way to Start Than with THE Grand Bordeaux Tasting..
Most Start-ups launch with a big PR blitz and lots of sizzle and noise. That’s great, especially if you have lot’s of venture capitalists/financiers behind you and money to throw..unfortunately, I do not! Still, what better way to launch TasteDC (still needs some Design work – sort of a house that needs door knobs and paint) than with a GRAND Tasting – I mean it’s even in the name – Union des Grands Crus de Bordeaux!
So what should you expect at this tasting?
1) Great Producers Showcasing a Fantastic Vintage -I’m attaching the list of producers (below) – I know, it’s completely Overwhelming – sort of like going to the store and seeing all those Chateaux on the wine labels and trying to figure out: 1)which one will taste good and 2)why are the prices all over the place – I mean should I really spend $49.99 on a wine when the label on the wine next to it is $8.99? The Grands Crus are the best wine makers in Bordeaux, so you can expect to taste some really great wines.
2) A Chance to Connect and Understand Bordeaux Better – first of all, what is Bordeaux? Bordeaux is one of the largest wine growing regions in the world – it’s in Southeast France just off the coast of the Atlantic Ocean. The French label their wines primarily by Region (versus by Varietal as we do in America – we say “Cabernet Sauvignon”, the French say “Bordeaux” – get it?) If you like Big Reds, then Bordeaux has them – most are Cabernet or Merlot based, so these give them some weight. Meat eaters love Bordeaux, but they’re surprisingly good with hard cheeses and earthy dishes, especially the kind most people eat in Fall and Winter.
3) Finally Understand What “Vintage” Means and If It’s Important – Vintage is the year the grapes are picked/harvested..NOT the year the wine is bottled – Memorize that! Now that you know, why does it matter? Because grapes are grown outside and the weather and external conditions has a major impact on their ripeness and flavor. Some years are good, some not so much – but 2010 was a stellar growing season for great grapes and thus great wines from this region. Also in great vintages, everyone makes great wine – so you don’t have to purchase the top Names, try and enjoy wines from lesser known producers.
5)There are Five Grands Crus – Five Growths – usually a First Growth costs more than a Second, Second more than Third, etc..it’s not always true, but if you want to understand this better (also called the “1855 Classification”) go here.
Event: Official Unions des Grands Crus Bordeaux Tasting – the Amazing 2010 Vintage
Date: January 24th (Thursday), 2013
Time: 5 – 8 pm
Location: The Willard Intercontinental Hotel, 1401 Pennsylvania Ave., NW Washington, DC 20004
Ticket Price: $99/per person (note Special Valet Parking Price Available on Ticketing Form)
***Tickets Have Limited Availability***
Charlie “I Drink on the Job” Adler
6 Courses of Pleasure Champagne and Sparkling Wine Dinner – A Celebration with Mayfair & Pine and Thibaut-Janisson
This dinner showcased how sparkling wines make flavors shine..
The meal began with an aperitif which was the sparkling wine served also with the first course – Virginia Fizz. It’s a good starter wine which is light, crisp and not too minerally and with a touch of sweetness to get your taste buds going! The first course was a delicious slightly sweet pumpkin soup that Chef Sprissler said was “like pumpkin pie in a bowl”..it also had a nice aromatic touch of truffle oil, this was a very nice starting dish. Afterward we had the goat cheese which were little balls (I thought they were quail eggs!) like Mozzarella bocconcini with a spicy tomato almost salsa which contrasted nicely – creamy/sweet to spicy/savory..and of course those little toast squares! The third course was Chef Emily Sprissler’s own take on the bar food she ate when she worked as a chef in London and had little money for food – The samosas had handmade puff pastry (once a rarity, but great chefs like Sprissler are really starting to raise their game – one of the things Foodies can credit to both the TV show Top Chef and the fact that chefs travel the world to perfect their craft). The first 3 courses were paired with Virginia Sparkling Wines by Thibaut-Janisson – the speaker for the first 3 VA wines was owner Claude Thibaut who explained about the challenges of growing grapes and making wine in Virginia’s climate vs. in the Champagne region of France.
The last three dishes were paired my Manuel Janisson who is the Champagne side of this wine producer – as you may or may not know, Champagne is actually a region and unlike American wines, the French tend to label according to region/appellation (like Bordeaux and Burgundy). Interestingly, it was difficult to tell the wines were French vs. Virginian – although acidity levels and minerality tend to be higher in the cooler region French Champagnes, these winemakers are so expert that they know how to make great wines from their respective vineyards.
6-Course Champagne Dinner Menu
Tomato Goat Cheese Napoleon
Thibaut-Janisson Cuvee d’etat 2008, Virginia
Janisson et Fils Tradition Brut NV, Champagne
Chocolate Pear Tart
Janisson et Fils Brut Rose NV, Champagne
I attended a LivingSocial sponsored event “Wine + Cheese at Black’s Bar & Kitchen” (Bethesda, MD) on Saturday, November 17th, 2012 from 1 – 3 pm – actually, it was the first event I had attended through LivingSocial even though I had purchased many restaurant deals from them in the past. The event had 2 flights of cheeses, 12 cheeses in total and wines were paired with them, a total of 8 (See list of wines and cheeses with Photos below). It was a seated event and guided tasting with main presenter Chef Mallory Buford speaking about the cheeses and Black’s Sommelier Anderson Plunket discussing the wines. Chef Buford was very knowledgeable about cheese, but each cheese producer also had their own representative/distributor to talk about each cheese’s qualities. It was a nice combination of class and chance for people to talk amongst themselves – I would call it “lecture light” and more of a chance for people to try everything and make their own conclusions. This restaurant is really known for seafood so it’s kind of interesting that they decided to try a cheese and wine event – my understanding is that all of these cheeses are on their existing menu, so that makes sense..but don’t ask an Italian – they claim that seafood and cheese should never go together!
There were 12 cheeses and 8 wines:
1st Cheese Flight:
1)Cherry Glen Farms Monocacy Silver – Soft-Ripened Goat’s Milk
2)Cherry Glen Farms Monocacy Ash-Soft Ripened Goat’s Milk with Ash Rind
3)Vermont Butter & Cheese Bonne Bouche – Ash-Ripened Goat’s Milk
4)Vermont Butter & Cheese Coupole – Aged Goat Milk
5)Vermont Butter & Cheese Cremont – Aged Goat and Cow’s Milk
2nd Cheese Flight:
6)Jasper Hill Farm Weybridge – Organic Cow’s Milk
7)Jasper Hill Farm Cabot Clothbound Cheddar – English Style Cow’s Milk
8)Jasper Hill Farm Landaff – Semi-Firm Raw Cow’s Milk
9)Beehive Creamery Promontory – Irish Style Cow’s Milk
10)Beehive Creamery – Espresso and Lavendar Rubbed Cow’s Milk
11)Beehive Creamery – Cayenne Rubbed Cow’s Milk
12)Jasper Hill Farm – Raw Cow’s Milk Blue
1)Prosecco, Tenuta S. Anna, NV (Italy)
2)Sancerre, Paul Prieur 2010 (Loire, France)
3)Pinot Gris, Elk Cove 2011 (Williamette Valley, Oregon)
4)Chardonnay, Windracer 2007 (Anderson Valley, CA)
5)Pinot Noir, Domaine Carneros 2010 (Carneros, CA)
6)Merlot, Truchard 2008 (Carneros, CA)
7)Cabernet/Syrah Blend, Treana 2009 (Organic) (Paso Robles, CA)
8)Riesling, Poet’s Leap 2010 (Columbia Valley, WA)
Charlie “I Drink on the Job” Adler
I’ve never been a huge fan of Valentine’s Day, but like Halloween, it’s a celebration/festivity that has taken on a life of it’s own. And 2012 is no exception, there are just a plethora of Valentine’s tastings for both the chocolate and non-chocolate lover – I’m not even sure if the latter exists! Some quick thoughts on Valentine’s and tastings: if you’re a restaurant or event provider who wishes to really draw people in this time of year, any theme with chocolate, sparkling wine (especially Champagne) or some over-the-top rich dish like braised meats seems to bring people in in droves – oh, and also any food/concept connected with Amore, for example oysters and fondue (both chocolate and cheese work). It’s also OK to add terms like “seduction”, “decadent”, “aphrodisiac” and even “libido” to your menu descriptions which breaks away from the everyday norm of exclusion of these concepts – Valentine’s gives you as the marketer the right to explore the racier side of life..and people will accept and forgive you for about a week! Of course, certain cultures are also associated with lasciviousness so French and Italian restaurants and themes have a distinct advantage. If you have a strong combination of all of these themes and concepts, you can also expect a marriage proposal or two to occur – and hopefully, not with your staff!
Oh, and to make all this information just a touch more confusing..Valentine’s Day is officially Tuesday, February 14th, but many events list their date on Saturday or Sunday as “official” Valentine’s Day events – it’s a celebration of love and romance, does it really matter what the official date is? I think not..
I will list the major tastings by date (Note: if you’re just looking for a listing of restaurants that have multi-course dinners especially for Valentine’s, here’s a pretty good list by Washingtonian):
Thursday, February 9th,
Sommelier Showdown (as part of the DC International Food and Wine Festival), 7:00pm-9:00pm
Ronald Reagan Building, 1300 Pennsylvania Avenue Northwest Washington, DC 20004
Tickets are $150/per person and can be Purchased Online
See top DC Sommeliers flex their knowledge at the Washington DC International Wine & Food Festival’s inaugural Sommelier Showdown. Our experts will engage in a friendly tête-à-tête and compete in a race of the taste, using deductive tasting to identify wines with hidden labels.
To complement the wines presented, the Showdown will feature five of DCs most noted chefs who will be tasked with bringing food and wine together, including Chefs Todd Gray (Equinox), Xavier Deshayes (Ronald Reagan Building), and Jaime Montes de Oca (Zentan).
SOLD OUT-Savory Syrah – A Global Tour
Chain Bridge Cellars, 1351 Chain Bridge Rd. McLean, VA 22101 Wine experts all agree that Syrah is one of the “noble” varietals, capable of making some of the most complex, layered and age-worthy wines in the world. But the kinship between a $10 Aussie Shiraz and a $70 Hermitage is pretty hard to fathom! So take a worldwide tour of everything Syrah/Shiraz can be and see if you can find some common themes. We’ll taste bargains from Australia and the South of France; classic American, South African and Rhone wines; and a couple of “big guns” from the Barosa and Cote Rotie. This class includes seven wines, Syrah-friendly snacks, and take-home descriptions of each wine and region covered. To reserve a space, email firstname.lastname@example.org or call 703.356.6500
How to Blind Taste Wine
February 9th (Thursday) Session 1: 6 – 7:30 pm; and Session 2: 8 – 9:30 pm
Adour in The St. Regis, 923 16th and K Streets, N.W., Washington, DC 20006
Wine Director Brent Kroll will conduct a sensory analysis on how to quantify wine flavors and origin.
Tickets are $60/per person.
Call (202) 509-8000 to Make Reservations
OK, it’s just a bunch of photos from past TasteDC events, but it kind of shows you where TasteDC comes from – it’s my imagination of how people really would like to eat and drink..a bit of a dream world, but food is so much more than nourishment..Just Enjoy!
Charlie Adler, Managing Editor
TasteDC Food and Drink Event Calendar
“Educate Your Palate”
Weird as it may seem, a “wine dinner” is conceptually as confusing as a wine tasting to most people – it’s a very foreign concept to many Americans – literally! A wine dinner is in essence a multi-course dinner served with several different wines – this is the simple explanation. A GOOD/GREAT wine dinner is when the various elements come together in a wonderful symphony of an event: wine, food, timing, pairing, educational component (this usually means a speaker), and impeccable service. It sounds very snooty, but that’s primarily because it’s based on the fine dining traditions of the Old World – particularly France and Italy. So what IS a wine dinner?
“A Wine Dinner Is a Meal Divided by Courses”
Most wine dinners include a menu of dishes served in three or more courses. For example, when you go out to eat at a fine dining restaurant, the menu is often broken down into Appetizers, Main Dishes, and Desserts. A Wine Dinner is a smart way for a restaurant to showcase both great wine and delicious dishes that showcase their chef’s talents. And yes, there is a formula: according to the traditional European format for a dinner (actually, any serious meal!) is begin with the lightest dishes, move on to richer dishes and finish with dessert – and yes, often there is a cheese course before dessert. A very simple multi-course dinner (with or without wine, but in the European tradition, food is pretty much always served with wine) would begin with some hors d’oeuvres, a seafood or pasta dish, a light meat dish (chicken or pork), a rich meat dish (beef or lamb) and dessert. Each course would be served with a different wine in a wine dinner and possibly even more than one wine per course. This would be called a 4-course dinner because hors d’oeuvres are usually not considered a dish, so don’t count in the number.
“Each Dish Should Be Paired with the Appropriate Wines”
I’ve been to wine dinners where there is only one wine paired with each dish, and that can be very satisfying! But I’ve also been to wine dinners where there are two, three, even four wines paired per dish (that’s a single dish!) and those can be very fun – albeit confusing at times. I want to touch upon the concept of pairing: pairing wine and food means there’s a synergy of flavor that is 1 + 1 is GREATER than 2. There are some classic examples of pairings: Sauvignon Blanc and goat cheese, Pinot Noir and salmon, and Cabernet Sauvignon and steak, etc. that work but I’ve had pairings that stretch the limits. The original old school formula for pairings was “white wine with fish and red wine with meat” but this is extremely outdated – creative chefs today don’t serve simply prepared dishes that are formulaic, they often prefer to add unique flavors and cooking techniques to their dishes that can be difficult to pair. To keep it simple (I wrote a whole chapter on pairing in “I Drink on the Job” entitled “A Meal Without Wine is Breakfast”). Just like with food, most wine dinners begin with lighter-style wines (like Sauvignon Blanc and Riesling) and move to heavier-bodied wines later in the meal – this makes sense – you wouldn’t want a Big Cab with your shrimp dish/course at the beginning of the meal, that would be way too heavy early in the meal (and a poor pairing!). Also, later in the meal, your palate needs richer and bolder flavors or you won’t notice a dish, so big wines and red meat (or dishes that are braised/slow cooked to increase the rich flavors of a meal) make sense.
A quick note on pairing/wine dinners – most have a theme like “Italian Wines” or “California Boutique Wines” that create the expectation of a special celebration of a wine region or theme. This is important because a wine dinner is a “showcase” event – a chance for a wine maker to show his/her best efforts in the vineyard or a display of a chef’s talents to create gourmet offerings. The point is that usually either the wine or the food is the main center of the wine dinner, one almost always overshadows the other. For example, I attended a wine dinner a few years ago with MacArthur/Addy Bassin’s Liquor where there were over 20 boutique California wines served – yes, the food was excellent at the Mandarin Oriental in Washington, D.C. (I think it was 7-Courses, but I forget!), but every wine was introduced before each course by either the wine maker or a representative who intimately knew the wines – educational and exhilarating!
“A Speaker Needs to Introduce the Wines at the Wine Dinner”
Not particularly profound, but someone needs to talk about the wines at a wine dinner and the more knowledgeable, the better. Normally, the wine maker or a representative from the wine community talks about the wines with each dish. Some speaker’s introduce the wines before each course, but this can be detrimental: it can add too much time to a dinner and it can get tedious for attendees! Most people don’t want to sit for more than three hours or so at a wine dinner (including breaks – hey, with all that wine, you may need to visit the bathroom!) so the length of an event is important. I always suggest that the wine professional speaker introduce their wines at the event, maybe speak once in the middle of the meal and then at the end of the meal. Most people at these events would rather talk privately to the speaker, so walking around and “schmoozing” with dinner attendees is a smart move.
Things I haven’t covered in this wine dinner discussion include the importance of speedy service, event duration, popular themes for wine dinners, and the myriad of service issues with this type of event. Staffing is VERY important – experience really makes a difference. One of the most impressive wine dinners I ever went to with the wines of Chateau Pontet-Canet at the Willard Hotel in Washington, D.C. was because of one factor: the Sommelier Caterina Abbruzzetti decanted every one!
Of course, there aren’t only wine dinners: In 14 years at TasteDC, I’ve attended craft beer dinners, whiskey dinners, Tequila Dinners, Cocktail Dinners, Rum Dinners and innumerable conceptual “dinners”, often unique and unusual, but one thing they all had in common – the dishes and the beverage were paired in some way..Hope this all whets your appetite – Cheers!
Charlie Adler, Managing Editor
TasteDC Food and Drink Event Calendar
“Educate Your Palate”
This is Part 2 of organizing a wine tasting (Part 1 Here) – I get the phone call “we want to organize a wine tasting for a <birthday/celebration/housewarming/shower/corporate event/bachelorette party> can you help?” My first question…DO YOU HAVE A VENUE? Reply – total silence, I can literally hear crickets churping..then the mumbling and nervous reply “well, uhhh, no, uhhh (thinking to themselves “you mean I have to think of everything??”) and then often something like “somewhere in DC, Virginia or Maryland”..and now I’m at a loss of words..
Unless your people can teleport wine into their faces, you MUST FIND A VENUE! OK, but how? Couple thoughts..the most obvious venue is the place you work or hangout, maybe someone’s home. Before you make the phone call to a Professional Event Planner (that’s what wine speakers/professionals become from necessity – we have no choice!), ask a friend/co-worker if they know a nice place to hold a wine tasting. Most likely, a short brain-storming session will begin and potential spaces will be considered – someone’s new home, a great meeting place the group already frequents, a winery, etc..DO THIS BEFORE YOU MAKE THE CALL..OK, I have a confession..
Over HALF the phone calls I receive requesting a wine tasting are VENUE SEEKERS, ie. they could care less about a wine tasting, they just want to squeeze my brain for all the venues I know and just work directly with them..But that’s another Subject!
Back to your needs..hotels and restaurants should be your last choice – why? Because they charge many fees that raise the cost quickly and significantly: room/rental fees, food minimums, corkage fees for wine (a little more on this below..), plus taxes and surcharges on top of all that. Many restaurants and hotels don’t allow an outside vendor to bring wine into their facility – of course – they can sell their own wine to you for a 250-400% markup (this is a common cost multiplier – a $6 store bought wine being sold in a hotel for $21.50 to $30 a bottle ++)
Since cost is a major factor to over 90% of the people that call requesting a wine tasting, think cost first – a free venue is the best. What free venues are available to most people? A home comes to mind first, so contact friends who have a nice place, or who for whatever reason (Ego!) want to show-off their abode. What about an apartment complex – many have community rooms that are empty most of the time, and if you know someone who’s a tenant in the complex, that helps a bunch! Some other potential “free” or low-cost venues include office spaces, office building atriums, art galleries, and non-profit spaces. A note about art galleries and other public venue – they may have quite a few restrictions..well, that’s another article, Cheers!
Charlie “I Drink on the Job” Adler – Check out my book NOW Available on Kindle or Soft-Cover - I Drink on the Job
I’ve organized or promoted over 1,000 wine tastings and wine classes in the Washington, D.C. area since 1997 through my organization TasteDC.com. A few times a week I get a phone call at headquarters (a room in my Georgetown townhouse with 2 computers, a color printer and a Fax..but it IS Ground Zero for DC wine tastings!) asking me to organize a wine tasting or class for a group of say maybe 15 people. What’s funny/unfortunate/amazing is that the call is almost always the same – THEY HAVE NO IDEA WHAT A WINE TASTING IS OR WHAT THEY’RE LOOKING FOR!
A wine tasting is an event from the TasteDC perspective – it has a beginning time, an ending time and a theme to fill the middle of the tasting. Say for example, a wine tasting of wine styles: rent a room, supply it with glassware (maybe a little food – cheese, crackers and bread would be nice!), a selection of wines with say three different “styles” (could be anything, but normally it might be light-bodied, medium-bodied and heavy-bodied wines) and put them at their own tables with volunteers pouring the wine..or people could pour their own wine – then we suggest you put out an information tasting sheet on each wine..
- Do you have a Date?
- Do you have a Venue?
- Do you have a wine “theme”?
There are literally thousands of ways to organize a wine tasting! I do want to make note – if you use the term “wine class” that most likely means a seated event with a speaker. Does a wine tasting necessarily need a speaker? No – the simple answer is sometimes (most of the time!) a speaker ads an unnecessary expense to a tasting – speakers charge for their services and the fees range significantly (I start at about $500 per event, but I have other ways to increase my profitability – hey, don’t attendees want a copy of my book “I Drink on the Job” ?
I’m going to write more about what to look for in a wine tasting – both for a private group and for a fun public form of entertainment – keep checking back – Cheers!
Charlie “I Drink on the Job” Adler